Greentube gets the go-ahead from Entain Brands to launch in Ontario

Greentube gets the go-ahead from Entain Brands to launch in Ontario

NOVOMATIC’s Digital Gaming and Entertainment division, Greentube, has started up in Ontario’s regulated iGaming market. This is a huge step forward for the company that makes innovative online casino content. As part of a deal with Entain, the partnership is happening, and it will help both companies quickly solidify their positions in the newly opened market.

Partnership

Greentube has a license from the Alcohol and Gaming Commission of Ontario, which it got earlier this year. Now that it has teamed up with Entain, it can use that license to its full potential. Greentube brings a lot of great things to the market, which will be picked up by several of Entain’s best-selling brands that also have licenses to work in Ontario.

PartyCasino, Bwin, and BetMGM are all among them, and they all want to improve their iGaming offerings. This will be possible thanks to great games like “Mighty Emperor,” “Mighty Sevens,” “Mighty Elephant,” and “Diamond Link,” among others. Greentube is not a new name on the regulated iGaming market in Canada, where it has been around for a while.

In fact, the company has been able to start doing business in a number of provinces, including Quebec, Manitoba, Saskatchewan, and British Columbia, to name a few. Greentube is also in states like New Jersey and Michigan, which are south of the border.

Milestone

In Michigan, for example, BetMGM and Greentube have already been working together. As part of its larger North American pivot, Greentube is committed to growing in all areas in the US and Canada. David Bolas, the commercial director of Greentube, said this about the news:

Greentube has reached another important milestone with the launch of BetMGM, PartyCasino, and Bwin in Ontario. As a new market, it’s the next big step in our North American strategy, and it shows how important our relationship with Entain Gaming Group is. David Bolas is in charge of commercials for Greentube.

They have been hard at work expanding into new markets all over the world. As part of its shift in the area, the company bought Present Creative. The company has also been trying to grow even more in the European market. In September, Greentube made a deal with Scommettendo, an iGaming brand in Italy, to share content.