First Look Games and RAW iGaming Make a Deal to Work Together

The “greatest” iGaming marketing network, which connects game creators with more than 800 affiliates and over 20 million casino players around the world, has teamed up with a company that won’t be around until 2021 but makes innovative slots that stand out “in a sea of sameness.” RAW iGaming’s slots will be sold through First Look Games‘ large network of well-known publishers.

20 million or more world players

20 million European and global casino players use the network. These players compete in heavily regulated gaming businesses. The Super Slice engine, which uses wheels instead of reels and is being patented, will draw attention to the company.

RAW iGaming will give First Look Games comprehensive slot game data. Affiliates can use First Look Games property. The library will have graphics, logos, and real-time gaming footage. Affiliates can download these.

First Look Games’ Studio Management Center will let RAW iGaming simply manage assets and game information, highlight exclusive agreements, and add and delete jurisdictions for each game.

First Look Games will employ compliance technologies to monitor game reviews and affiliate content for appropriateness. RAW iGaming will also have more control if game producers choose publishers.

Know About Affiliate Marketing

Tom Galanis, one of the people who started First Look Games, said that RAW iGaming had made a “big splash” in the industry. He also said that the new partnership should help the studio use affiliate marketing to reach more players and operators.

CEO Tom Wood called RAW iGaming a “pink shark” or “something completely different in a sea of games that are all the same” made every week. Wood said that more than 800 affiliates would promote their slot mechanics that were still waiting for a patent. RAW iGaming promised NetBet, FullForce, and Infiniza new slot content in December of last year.