Betsperts Group added Bleacher Nation as a member.
Betsperts Group added Bleacher Nation as a member.
Betsperts Group will help Bleacher Nation reach their goal. Specifically, they bought Bleacher Nation with a combination of cash and stock. This is their fourth purchase in the past 18 months.
Bleacher Nation, a Chicago-based sports media brand, has helped Betsperts Group reach 25 million unique visitors and 225 million page views per year.
In addition, Betsperts Group CEO Reid Rooney said Bleacher Nation has connected with Chicago and global sports fans. Bleacher Nation will continue “their outstanding track record of growth” with more content and services.
The 2018 group bought Bleacher Nation, joining Matthew Berry’s Fantasy Life App, www.4for4.com, and www.Dynastyleaguefootball.com.
Michael Cerami, vice president of Strategic Growth, stated that the company and Bleacher Nation had a “vision for the future” that would have been difficult to realize “without the additional support and resources of Betsperts.”
Cerami added, “We are happy and excited to join Betsperts Group, and we are confident that our readers will like what comes next.”
The sales of Betsperts Group will increase by 350% in 2022 and turn profitable in 2023. In addition, Rooney anticipates the company’s strong growth over the next two years due to subscriptions, affiliate agreements, and advertising.
Moreover, Rooney commended Verance Capital, HBSE Ventures, Parlay Capital, and Velo Partners for their contributions to the $3 million Series A2 and $8.6 million Series A funding rounds. “We cannot wait until January or February to finalize this increase and assure that we are making progress toward our objective,” he said.
Chris Paul, Kevin Durant, Eva Longoria, Kyle Busch, Darius Rucker, Adam Wainwright, Richard Jefferson, and Jesse Itzler are Betsperts investors.
In fact, Betsperts Group will have 45 employees in six countries and one of the largest sports betting and fantasy sports audiences in the United States following the acquisition of Bleacher Nation.